Privacy Policy
Privacy Policy
Last Updated: August 28, 2026
BetterIT (“BetterIT,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit the BetterIT website, contact us, request information, subscribe to communications, communicate with us by SMS or text message, purchase or use our services, or otherwise interact with BetterIT.
This Privacy Policy primarily applies to information collected through our website, marketing activities, communications, and direct interactions with BetterIT.
Where BetterIT processes information on behalf of a client while providing managed IT, cybersecurity, support, consulting, or other technology services, that processing may also be governed by the applicable client agreement, service terms, or other contractual arrangements.
1. Information We Collect
The information we collect depends on how you interact with BetterIT.
Information You Provide to Us
We may collect information when you:
Contact BetterIT through our website
Request information about our services
Schedule a consultation, meeting, or support session
Become or enquire about becoming a BetterIT client
Subscribe to email newsletters or other communications
Download guides, resources, white papers, or other content
Respond to a marketing campaign, survey, event, or promotion
Purchase products or services
Communicate with us by email, telephone, SMS, or another channel
Submit information in connection with employment or recruitment opportunities
Information you provide may include:
Name
Business or personal email address
Telephone or mobile number
Company name
Job title
Mailing or billing address
Information about your organization or technology requirements
Account or service information
Communication and marketing preferences
Information included within enquiries, support requests, or other messages
Billing and transaction information
Employment information where applicable
Any other information you choose to provide
Please do not submit highly sensitive personal information through general website enquiry forms unless BetterIT specifically requests it.
Payment Information
Where you purchase products or services from BetterIT, payment information may be collected and processed to complete the transaction and prevent fraud.
Payment information may be processed by third-party payment or financial service providers acting on our behalf.
BetterIT does not use payment card information for marketing purposes.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect certain information using cookies, server logs, pixels, web beacons, analytics technologies, and similar tools.
This may include:
IP address
Browser type
Device type
Operating system
Approximate geographic location
Referring website or marketing source
Pages visited
Links or buttons clicked
Date and time of visits
Time spent on pages
Website interactions
Advertising or campaign identifiers
Information about how you use our website
We use this information to operate and improve our website, understand how visitors use it, measure marketing performance, identify potential security issues, and improve our services and communications.
2. How We Use Your Information
BetterIT may use information we collect to:
Respond to enquiries and requests
Provide products and services
Manage our relationships with prospective and existing clients
Provide technical support
Arrange consultations, appointments, or meetings
Process transactions
Communicate about your account, services, or support requirements
Send service alerts, maintenance notifications, and security communications
Send newsletters, technology insights, cybersecurity guidance, company updates, and marketing communications
Send SMS communications where appropriate
Personalize website content and communications
Improve our website, products, services, and customer experience
Understand website performance and visitor behavior
Measure advertising and marketing effectiveness
Conduct market research
Prevent fraud, misuse, or unauthorized activity
Maintain the security and integrity of our systems and services
Comply with contractual, legal, regulatory, or professional obligations
Establish, exercise, or defend legal claims
We may also use information for another purpose disclosed at the time it is collected or where you otherwise provide consent.
3. Cookies and Similar Technologies
BetterIT and our service providers may use cookies, pixels, web beacons, analytics tools, advertising technologies, and similar technologies.
These technologies may help us:
Operate the website
Remember preferences
Understand how visitors interact with the site
Measure website traffic and performance
Identify popular content
Understand how visitors find BetterIT
Measure marketing and advertising campaigns
Track conversions
Improve advertising relevance
Improve the website and user experience
Some cookies are necessary for the website to function, while others may be used for analytics, advertising, or marketing.
Where required by applicable law, you may be offered controls allowing you to accept, reject, or manage non-essential cookies.
You may also manage cookies through your browser settings. Disabling certain cookies may affect the operation of some website features.
4. Analytics and Advertising
BetterIT may use third-party analytics and advertising platforms to understand website activity and evaluate our marketing.
These services may use cookies, pixels, device identifiers, or similar technologies to collect information about interactions with our website.
They may help BetterIT:
Analyze website traffic
Understand how visitors reach the site
Measure enquiries and other conversions
Evaluate advertising campaigns
Conduct remarketing or retargeting
Improve advertising relevance
These providers process information according to their own privacy policies and their agreements with BetterIT.
Where applicable, you may manage advertising technologies through our website privacy controls, your browser settings, or the privacy tools provided by the applicable platform.
5. Email and Marketing Communications
BetterIT may send communications about our products, services, technology guidance, cybersecurity information, resources, events, company news, and other relevant updates.
You can opt out of marketing emails at any time by using the unsubscribe link included in the message or by contacting BetterIT.
Opting out of marketing communications does not prevent BetterIT from sending communications that are reasonably necessary in connection with an existing client relationship, transaction, support request, security matter, service notification, or contractual obligation.
6. SMS and Text Message Communications
If you provide your mobile telephone number and opt in to receive SMS messages from BetterIT, you agree that BetterIT may send text messages for purposes that may include:
Technical support updates and responses
Service alerts and system notifications
Appointment reminders for support sessions
Account notifications and security alerts
Service outage or maintenance notifications
Other communications you have specifically agreed to receive
Message Frequency
Message frequency may vary depending on your support needs, account activity, or the communications you have requested.
Message and Data Rates
Message and data rates may apply. Your mobile carrier’s normal messaging and data charges may apply.
Opting Out
You may opt out of SMS communications at any time by replying STOP to a message from BetterIT.
You may receive a confirmation message acknowledging your opt-out. After opting out, you will no longer receive SMS messages from BetterIT unless you subsequently opt in again or a message is otherwise permitted by law.
Help
For assistance with SMS communications, reply HELP to a BetterIT message or contact us using the details at the end of this Privacy Policy.
Consent
Consent to receive SMS communications is not a condition of purchasing products or services from BetterIT unless the SMS communication is inherently necessary to provide a service you have specifically requested.
Mobile Information and SMS Consent
Mobile information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.
BetterIT may use service providers that assist us with the technical delivery and administration of SMS communications. These providers may process information solely as necessary to provide services to BetterIT or as otherwise permitted by applicable law.
Carriers are not liable for delayed or undelivered messages.
7. How We Share Information
BetterIT does not sell or rent personal information for monetary compensation.
We may disclose information to trusted service providers where reasonably necessary to operate our business and deliver our services.
These may include:
Website hosting providers
Cloud and infrastructure providers
IT and cybersecurity providers
Email platforms
SMS and telecommunications providers
Customer relationship management platforms
Payment processors
Financial service providers
Analytics providers
Advertising platforms
Professional advisers
Consultants, contractors, and other vendors supporting BetterIT
Service providers acting on behalf of BetterIT are expected to process information appropriately and only for permitted purposes.
BetterIT may also disclose information where reasonably necessary:
To comply with applicable law or regulation
To respond to a subpoena, court order, legal process, or lawful government request
To investigate or prevent fraud, misuse, cyber incidents, or unlawful activity
To protect BetterIT, our clients, users, systems, property, or legal rights
In connection with litigation or legal claims
In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction
8. Sale, Sharing, and Targeted Advertising
BetterIT does not sell personal information in exchange for money.
Some US privacy laws define “sale,” “sharing,” or “targeted advertising” more broadly and may classify certain uses of advertising cookies or tracking technologies as regulated activity.
Where an applicable privacy law gives you the right to opt out of these activities, BetterIT will provide an appropriate method for exercising that right.
This may include website privacy controls or contacting us directly.
9. Information from Third Parties
BetterIT may receive information from third-party sources, including:
Business partners
Marketing platforms
Events or trade shows
Publicly available business information
Referral partners
Analytics or advertising providers
Technology platforms
Existing clients or contacts
We may combine this information with information collected through other interactions with BetterIT where permitted by law.
Where BetterIT offers access to third-party services, products, or platforms, those third parties may have their own privacy practices and policies.
10. Data Retention
BetterIT retains personal information only for as long as reasonably necessary for legitimate business, contractual, legal, security, or operational purposes.
These purposes may include:
Responding to enquiries
Managing client relationships
Providing services
Maintaining appropriate business records
Processing transactions
Meeting legal or regulatory obligations
Resolving disputes
Enforcing agreements
Managing security incidents
Protecting BetterIT’s legitimate business interests
Retention periods vary depending on the type of information and the circumstances in which it was collected.
When information is no longer reasonably required, BetterIT may delete, anonymize, aggregate, or securely dispose of it.
11. Information Security
BetterIT takes reasonable administrative, technical, physical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, disclosure, loss, or destruction.
These measures may include:
Access controls
Password protections
Encryption
Secure systems and infrastructure
Employee access restrictions
Authentication procedures
Security policies and procedures
Staff training
Monitoring and security reviews
Where sensitive information is transmitted through our website, we use appropriate security technologies designed to protect that information during transmission.
However, no website, network, storage platform, or electronic transmission can be guaranteed to be completely secure.
12. Your Privacy Rights
Depending on where you live and which laws apply to BetterIT, you may have privacy rights concerning your personal information.
These may include the right to:
Confirm whether BetterIT processes personal information about you
Request access to certain personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Obtain a copy of certain information
Opt out of certain targeted advertising
Opt out of qualifying sales or sharing of personal information
Withdraw consent where processing is based on consent
Appeal certain decisions concerning a privacy request
Exercise privacy rights without unlawful discrimination
These rights may be subject to exemptions, eligibility requirements, verification procedures, or other limitations under applicable law.
To submit a privacy request, contact BetterIT using the details at the end of this Privacy Policy.
We may take reasonable steps to verify your identity before fulfilling certain requests.
Where permitted by applicable law, an authorized agent may submit a request on your behalf, although we may require evidence of that authorization.
13. California Privacy Rights
Where BetterIT is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), eligible California residents may have additional rights.
These may include rights to:
Know what categories of personal information BetterIT collects
Request access to certain personal information
Request correction of inaccurate information
Request deletion of certain information
Request information concerning disclosure practices
Opt out of qualifying sales or sharing of personal information
Limit certain uses of sensitive personal information where applicable
Exercise applicable rights without unlawful discrimination
BetterIT does not sell personal information for monetary compensation.
If BetterIT’s use of advertising or tracking technologies constitutes “sharing” or another regulated activity under applicable California law, eligible individuals may exercise the rights available to them under that law.
Nothing in this section is intended to create rights beyond those provided by applicable law.
14. Other US State Privacy Rights
Privacy laws in a number of US states provide qualifying residents with rights concerning their personal information.
Applicability depends on factors including the state in which you reside, the nature of your relationship with BetterIT, the type of information involved, and whether BetterIT meets the applicable legal thresholds.
Where a state privacy law applies to BetterIT and to your personal information, BetterIT will honor the applicable rights provided under that law.
15. Business-to-Business Information
BetterIT primarily provides services to businesses and organizations.
When you interact with BetterIT on behalf of your employer or another organization, we may collect professional information including your name, job title, business contact information, company details, and information concerning your organization’s technology or service requirements.
Certain privacy laws provide exclusions, exemptions, or different requirements for information collected in a business-to-business context.
16. Children’s Privacy
BetterIT’s website and services are not directed toward children under 13.
We do not knowingly collect personal information online from children under 13.
If we become aware that personal information from a child under 13 has been collected through our website without appropriate authorization, we will take reasonable steps to delete it.
17. Third-Party Websites and Services
The BetterIT website may contain links to websites, applications, or services operated by third parties.
BetterIT is not responsible for the privacy, security, content, or practices of those third parties.
We recommend reviewing the privacy policy of any third-party website or service before providing personal information.
18. Privacy Preference Signals and Do Not Track
Some browsers and devices provide privacy preference signals or “Do Not Track” functionality.
Because there is not one universally adopted standard governing all such signals, BetterIT may not respond to every browser-based Do Not Track setting.
Where applicable law requires recognition of a legally valid browser-based opt-out preference signal, BetterIT will take reasonable steps to honor that signal as required.
19. Changes to This Privacy Policy
BetterIT may update this Privacy Policy periodically to reflect changes to our business, services, website, technologies, marketing practices, service providers, or applicable legal requirements.
When changes are made, the “Last Updated” date at the top of this page will be revised.
Where appropriate, we may provide additional notice concerning material changes.
We encourage you to review this Privacy Policy periodically.
20. Contact Us
If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have concerns about how BetterIT handles your information, please contact us:
BetterIT
200 Junewood Drive
Levittown, PA 19055
United States
Email: info@betterit.com
Phone: 267-566-8092
Toll-Free: 888-331-8448